The brief descriptions of all six required course are provided below.
1.Introduction to Electronic Business (42 teaching hours/3 credits):
Electronic business is aimed at enhancing the competitiveness of an organization by developing innovative information and communications technology throughout an organization and beyond, through links to partners and customers. Managers and decision makers need to know not only how to use the new techniques to automate existing business processes, but also how to redesign and transform processes taking advantage of electronic business. The course introduces fundamentals and infrastructure of electronic business to familiarize students with related new technology development. It also discusses how electronic business differs from traditional business in terms of business processes and business activities, and how we can set business strategy with electronic business. How to implement electronic business in current business environment will also be discussed. The tentative topics include but are not limited to the introductory-level knowledge of Internet business models, electronic commerce infrastructure, E-procurement, E-marketing, E-CRM (Customer Relationship Management).
2. Supply Chain Management in eBusiness (42 teaching hours/3 credits):
The core competence in E-business is effective transaction fulfillment. Good e-business is synonymous with powerful logistics and good supply chain relation and management. This course introduces the fundamental concepts, key issues, and problem solving tools and techniques in logistics and supply chain management. It explains how networks of firms in a supply chain must work together to enable efficient flows of information, materials, and money so that product or service reaches customers at the right time and quantity to maximize customer value. It also examines how different e-business models are matched by different logistics and supply chain structures and solutions.
3. Accounting Principles (42 teaching hours/3 credits):
Accounting is frequently called as the language of business. This course is concerned with an understanding of how accounting records and reports economic activities for the use of creditors, shareholders, government agents and other stakeholders. We will lecture the conceptual framework of accounting and the operational aspects of financial reporting. In addition to the use of accounting information for the external users, students will learn the concepts and techniques that can be used to prepare accounting reports for internal users (such as manager and directors) for their management decisions. We will also teach the concepts and methods of organizing and analyzing accounting information to facilitate management decision makings, such as planning, control and problem solving. The course will provide understandings of accounting information system and how it is designed. The students will be introduced to the assurance of the integrity of accounting information. Latest trend in the development of accounting information system will also be highlighted.
4. Business Intelligence (42 teaching hours/3 credits):
This course is designed to introduce business intelligence and its applications in eBusiness. Databases are valuable treasures containing data and hidden precious knowledge. Conventionally, the data are analyzed manually to explore the relationships among various variables. Even with powerful computers and software, analysts may not be able to recognize some hidden and potentially useful relationships. Nowadays, such problems are more acute as many organizations are performing their operations electronically and these organizations are capable of generating and collecting a huge amount of data in a relatively short period. The explosive growth of data requires a more efficient way to extract useful knowledge. Business Intelligence (BI), which is an automated process of sifting the data to get the gold buried in databases, can fulfill this requirement.
5. Mobile Technology and Applications in eBusiness (42 teaching hours/3 credits):
This course introduces the foundation of mobile technology and the basics for developing mobile applications. The course is also designed for managers to appreciate the business value of innovations in mobile technology as well as the relevant ethical issues.
6. Best Practices in eBusiness and Supply Chain Management (42 teaching hours/3 credits):
This capstone course integrates various aspects of eBusiness and supply chain management, and applies the theories, concepts, and methods covered in relevant courses. Through the use of mini-lectures, case studies, and group projects, students will study current practices in various industries and identify strategies and approaches that give an organization a competitive advantage.
Elective Courses (Any 12 Credits from the Ten Elective Courses)
The brief descriptions of all ten elective course are provided below.
1. Legal Issues for eBusiness (42 teaching hours/3 credits):
This course does not presume any legal knowledge on the part of the students. Students will be taught the salient features of the Hong Kong legal system, with particular emphasis on the sources of Hong Kong law, law courts and the two branches of the legal profession. Students will then be introduced to certain legal issues in eBusiness, including the definition of eBusiness and an explanation of how writing and signature requirements are fulfilled in the eBusiness environment. This is followed by a discussion on electronic contracts with regard to how the three essential requirements of a paper-based contract are satisfied in the Internet environment and the factors that affect the validity of a valid contract. Contract for the sale of goods will also be covered. Finally, certain other important issues with regard to eBusiness, such as consumer protection and domain name disputes will also be examined.
2. Electronic Marketing (42 teaching hours/3 credits):
This course is mainly about the impact of information technologies including the convergence of the Internet and mobile communications on consumer behavior, market segmentation, and communication strategies. It also discusses different marketing/promotion strategies for firms within a supply chain, which intend to take advantage of information technologies to expand their market shares and improve profitability.
3. Social Media for eBusiness (42 teaching hours/3 credits):
This course is about the fundamentals of social media for eBusiness and the steps involved in incorporating social technology into an eBusiness platform. It equips students with a comprehensive understanding of social media applications and their contribution to the formulation and corporate strategies.
4. Project Management with Software (42 teaching hours/3 credits):
The principles of project management, largely developed and tested on engineering projects, are being successfully applied to projects of all sizes and types within the business world. Furthermore, the role of project management in a cross section of applications such as information technology, product development, and construction is now emphasized. This course addresses the fundamental principles of project management, and the tools and techniques at our disposal to help achieve our goals. Topics covered include: project definition and start up; project attribute estimation; planning and scheduling; resource selection and allocation, implementation; post-project evaluation; project management as a career; skills and knowledge required by professionals, including decision-making and resource allocation appropriate to project phases; integration with other disciplines, including accounting and finance. The Microsoft Project software tool will be introduced for project scheduling and management.
5. Purchasing and Logistics Management for eBusiness (42 teaching hours/3 credits):
This course explores the principles and practices of purchasing and logistics in the eBusiness context. It examines the potentials of strategic purchasing to increase profitability through quality-driven approaches to sourcing, buyer-supplier relationships, and cost and logistics management, with a focus on the use of information technology for efficient purchasing and logistics management. This course provides general and specific purchasing and logistics management information that will serve to strengthen the student’s ability to participate in today’s global business environment.
6. Business Decision Making with Software (42 teaching hours/3 credits):
Organizations often need to make decisions in their best interests in different situations, and Microsoft Excel is one of the most popular software that business people use to assist their decision making. This course introduces commonly used quantitative analysis techniques that facilitate scientific and systematic decision making. Students will learn how to employ appropriate decision-making techniques to obtain the best solutions for a variety of business problems, and learn about the best-practices of spreadsheet modeling for clarity and communication. Through practicing these techniques and Excel functions, students will develop analytical and computer-based problem-solving skills, which can help them improve their performance at work or in daily life.