Online Seminar on "Better Safe than Sorry: Effects of Brand Hatred on Preferences for Competing Brands"
About the Event
Date & Time:
10:00 - 11:30 am
Enquiries:
2616 8373 / [email protected]
Speaker(s):
Prof Darren Dahl, Senior Associate Dean - Special Projects (Covid Response), Sauder School of Business, University of British Columbia
Organiser:
Faculty of Business, Hong Kong Institute of Business Studies, and Department of Marketing and International Business, Lingnan University
Website:
https://www.ln.edu.hk/hkibs/images/data/2021-05-12_Darren.pdf
Remarks:
Zoom Link: https:https://lingnan.zoom.us/j/94631066117#success
Meeting ID: 946 3106 6117
Language: English