Brief Course Description

Drawing on students�� existing understanding of the international environment and their basic knowledge of marketing management, this course provide students with the knowledge of the cultural issues relevant to the development of an organization��s international marketing planning; enable students to confidently analyze and solve culturally related marketing problems in order to facilitate the achievement of an organization��s international marketing objectives; and deepen students awareness and understanding of the cultural complexities associated with the international marketing of products and services.

Lecturer

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Course description and schedule

Students could access to the teaching notes in Moodle system.

Last Updated: 12 Sep 2023