Brief Course Description

The purpose of consulting project is to prepare students with project management and client engagement skills in a real-world business setting. Under the supervision of their assigned project supervisors, students will work in teams of 5-7 members on an assigned client project to conduct market research and analysis to address client's business need, and provide informed analyses that guide clients’ decision-making. The emphasis will be on applying marketing theories, project management practices and theories of international business to solve the business problems faced by the clients.

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Last Updated: 12 Sep 2023