BUS2205 Marketing Management
First, Second &
Summer
Term, 2023-24
Mid-Term Test, Summer Term, 2023-24
5:00-6:00pm 27.6.2024 - Thur via Moodle
How to Purchase Textbook:
Please click here for e-Book
Course Description
Pre-requisite: Nil
This functional core course introduces the fundamental concepts of
marketing to the students. The objectives of the course are to equip
students with the foundation knowledge of marketing and to give students
an integrated approach to develop a marketing plan. Working along the
strategic marketing process, during which the process is divided into
planning, implementation, and control phases, a basic marketing
framework for developing a marketing strategy will be introduced to the
students via such tools as the use of e-book and online assignments,
in-class activities (case studies, in-class group discussions and
presentations), and an individual written assignment (individual written
works for developing a marketing plan for a chosen company) to integrate
what the students have learnt in the class. The course emphasizes
self-learning and gives students a holistic view of how marketing
functions in an organization as a management philosophy and as an
activity.
Instructors
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Lecture Notes
Students could access to the
teaching notes in Moodle System