Bolstering Institutional Advancement, Alumni Development and Branding

Soliciting donations to support the development of the University and fostering sustainable relationships with key stakeholders (e.g. donors, Lingnanians and supporters) will be the key tasks for fundraising and pertinent relationship building. The goal of alumni development is to grow and expand Lingnan alumni networks and strengthen alumni relationships. At this juncture and in the next few years the major opportunities lie in assisting the development of both the university-wide undergraduate and postgraduate alumni associations and working closely with them to build and enhance relationships with the alumni community. This is also an opportune time to review the Lingnan’s brand and launch a branding campaign to raise the visibility of the University with various stakeholders locally, regionally and globally.

Strategic Initiatives

Institutional Advancement and Alumni Affairs

  • To increase the number of new donors and enhance the communication with existing donors
  • To raise funds for signature programmes, such as the Global Development and Sustainability Programme, Data Science Programme, and Risk and Insurance Management Programme, and for the University’s established research areas that exhibit great strengths
  • To initiate fundraising programmes, such as Lingnan’s 60th anniversary of re-establishment celebratory events, to raise funds for the Lingnan Hub and other initiatives such as the “LU Entrepreneurship Fund”
  • To strengthen alumni relationship and network and enhance the sense of pride of alumni

Branding and Reputation Building

  • To emphasise Lingnan’s excellence in quality education, impactful research, KT and social engagement, and implement a university-wide strategy for the enhancement of brand awareness and visibility
  • To further expand our local, Mainland and international stakeholders networks and keep them abreast of the latest development at Lingnan
  • To plan and organise a series of university-wide celebratory events, fundraising and alumni networking initiatives to commemorate Lingnan’s 60th anniversary of re-establishment in Hong Kong