Cultural Management and Digital Future Concentration

Overview

The proposed Concentration in Cultural Management and Digital Future 文化管理與數位未來 ( the “CMDF concentration ) is a progressive study programme focusing on the innovative management of cultural industries and the opportunities and challenges posed by emerging digital technologies. It is a specialisation pathway of the existing Master of Arts in Arts and Cultural Heritage Management MA ACHM) programme at Lingnan University ( pertaining to cultural issues, social impact, digital thinking, innovative management and governance. The Concentration curriculum will focus on the 17 United Nations Sustainable Development Goals (UN SDGs), as the aim is to equip students with pioneering knowledge and valuable skills needed to critically engage in sociocultural affairs and the digital world, such as Gender Equality, Decent Work and Economic Growth, Reduced Inequality, Sustainable Cities and Communities.

Sustainable development is a complex problem that can only be addressed by taking social and cultural perspectives into account. Whereas the cultural hegemony of neoliberal capitalism has deepened its economic, political and intellectual control over us, resulting in a poorer public realm, stunted human development and the diminution of the common good, we need to prepare students with the knowledge of cultural innovation management, digital literacy, and cutting edge trends of inclusive comanagement processes, and to enable them to harness the values of participatory communities and imagine practical alternatives beyond markets. This will be achieved by introducing the Concentration with an interdisciplinary approach, whereby the specialties of the School of Graduate Studies and the Department of Cultural Studies collaborate in offering a unique master’s programme with the UN SDGs as a framework.

One emerging topic that the Concentration will highlight is the innovative cogovernance and management process of culture culture communing as an alternative mode of cultural production and provision and providing an alternative approach to the management and governance of cultural industries and heritage. The Concentration will also draw on the expertise of key stakeholders experienced in addressing key cultural issues. Gaining knowledge on these topics will equip students to communicate effectively and tackle the changing social and business landscape.

Key Features

1. An innovative curriculum: As with the MA ACHM, courses are designed to combine research with practice in arts and innovative cultural management, to train highly skilled professionals and critical intellectuals who can offer vital and diverse human resource needs in the fast-growing and highly diversified culture sector.
2. Blended learning methods: High-quality teaching through a variety of mechanisms, including lectures, seminars, workshops, group research projects with significant levels of individual tutorial support, particularly for dissertations.
3. An interdisciplinary approach: Courses are constructed to draw insights from different disciplines, including Arts Administration and Management, Cultural Studies, Science & Technology Studies, History and Political Science.
4. Inclusion of diverse stakeholders: As engaging in real-world issues and creating an inclusive cultural environment requires inclusion of all stakeholder viewpoints, academics, policymakers, practitioners, entrepreneurs and NGOs will be invited to contribute to the curriculum and participate in courses.
5. Sustainable and inclusive solutions: Courses are provided to introduce new trends of cultural management, conceptualise new modes of thinking and practices that cut across traditional boundaries, and create a democratic, progressive, and inclusive cultural ecosystem.

Aims & Intended Learning Outcomes

Aims of the Concentration

In addition to the central aims of the MA ACHM, the Concentration content shall equip students with theoretical and empirical knowledge of the UN SDGs and key cultural issues, while allowing them to gain practical insight from stakeholders dealing with these issues in both local and global contexts. Its specific aim are to:
1. To equip students with theories of critical cultural governance and cutting-edge trends of co-creation processes, as a versatile paradigm of self-governance and resource management;
2. To enable students with analytical tools of cultural innovation and commons to understand new developments of cultural management in various cultural sectors;
3. To strengthen students’ critical awareness regarding the power of new digital technologies they use on a daily basis;
4. To strengthen students’ ability to reflect on communication technology and information-related rights, duties, and ethics that they might appropriate or be assigned as citizens and netizens; 
5. To equip students with the ability to actively engage themselves in participatory communities and create practical alternatives beyond markets and government.

Intended Learning Outcomes of the Concentration

For those who have opted for the Concentration, upon graduation, they shall be able to:
1.Utilise theoretical and methodological approaches to address the multifaceted issues in cultural industries and provide innovative perspective for the governance and management of cultural affairs.
2. Demonstrate critical awareness of the arguments related to the digital future of cultural resources and social equality issues.
3. Effectively articulate their ideas related to common strategies and UN SDGs when communicating with diverse audiences.
4. Apply their knowledge to tackle the changing cultural landscape and digital world.

Curriculum

Students enrolling in the MA ACHM programme and selecting the CMDF Concentration shall be expected to complete 30 credits (9 courses) within one year of study f or full time student only.

Award

A student who has enrolled in the MA ACHM programme and with the Concentration and has successfully fulfilled all the requirements for gr aduation will be awarded a single degree of Master of Arts in Arts and Cultural Heritage Management (Cultural Management and Digital Future) 藝術與文化遺產管理（文化管理與數位未來）文學碩士 with one of the following classifications shown in the table below:

Classification of degree awards

Careers and Skills

The Concentration will produce a new crop of talents with in-depth knowledge and skills to take up current and future opportunities emerging from the UN SDGs. It will broaden students’ academic and experiential horizons on the environmental-related issues.

Career Opportunities

• Civil service
• Journalism
• Community project management
• Art administration
• Private and public cultural assets management
• Non-government and Non-profit organization executive, education, cooperative and common (including platform co-ops and digital commons and international organisations)
• PhD and professional doctorate degrees in fields such as Cultural Studies, Media and Communication Studies, Public Administration and Management

Fees & Scholarships

Tuition Fee

HKD162,000* (Payable in two instalments)     

Scholarship

A variety of scholarships and bursaries are available to academic outstanding applicants. Applicants should indicate in their applications that they would like to be considered for this tuition waiver.

Admission

Entrance Requirements

Applicants must have the following qualifications:

• A bachelor’s degree from a recognised tertiary institution. We will especially consider candidates with a background in arts, business, and social sciences.
• Applicants who possess a degree from non-related fields but demonstrate strong motivation will be considered for admission on case-by-case basis.
• An applicant whose degree or, exceptionally, an alternative qualification deemed equivalent from a tertiary institution is not using English as the medium of instruction (MOI) for the programme should obtain a band score of 6.5 or above in the International English Language Testing System (IELTS) with a minimum score of 5.5 in each element, or an equivalent score in a recognised test, or an equivalent qualification to prove his/her English language proficiency which will be considered on a case-by-case basis.
• Interviews may be conducted if deemed necessary by the Admissions Coordinator and the Programme Director (PD).

*For IELTS qualifications for admission to Term 2, 2018-19 intake and onwards, the University only accepts results that are within the validity period, viz. 2 years, from the time of submission of an admission application for the specific intake cohort.

Application Procedures

To apply for the MAACHM-CMDF programme, please follow the steps below:

1. Complete the online application form:

https://www.ln.edu.hk/admission/apply

2. Upload scanned copies of the following documents to the system:

• Copies of academic certificates and transcripts;
• Proof of English language proficiency (IELTS, TOEFL), if needed;
• ID card, passport, or any other identity document(s) of your home country;
• A personal statement (written in English with not more than two pages)
• Curriculum vitae;
• Other relevant supporting documents.

3. Download the Confidential Recommendation Form and ask two referees to return the forms directly to the Master of Arts in Arts and Cultural Heritage Management of Lingnan University after completion. The referees should return the completed forms in sealed envelopes directly to the programme’s office stated below by post:

School of Graduate Studies,

Room 01, UG/F Lau Chung Him Building,

Lingnan University, 8 Castle Peak Road,

Tuen Mun, Hong Kong

4. Settle the application fee (HKD400) by a credit card. The application fee is non-refundable and non-transferable.

Application Fee

HKD400